From KTV to government agencies: How did Xingyizhishang become a "scene adaptation expert" in the domestic and foreign custom furniture market?
Publish Time: 2025-07-14
At a time when the custom furniture industry is facing fierce homogeneous competition, Chengdu Xingyizhishang Furniture Co., Ltd. stands out with its "full scene adaptation capability": from noisy KTV boxes to solemn government meeting rooms, from trendy commercial plazas to high-end private clubs, its products have become a benchmark company in the field of public space customization at home and abroad with "precise matching of needs, flexible response to changes, and deep integration of culture" as its core advantages. How does this smart manufacturing company rooted in Chengdu and radiating the world solve the complex proposition of "scene customization"?
1. Accurate demand insight: from "standardized production" to "scene DNA decoding"
Traditional furniture companies are often "product-centric", while Xingyizhishang's logic is "scene-centric". Its R&D team has created the "SPACE-X scene adaptation model" to achieve precise transformation of needs through three steps:
Spatial function decomposition: For entertainment venues such as KTV and bars, analyze parameters such as acoustics, moving lines, and social distance; for government agencies, focus on safety, privacy, and ritual design. For example, the conference table customized for a provincial government reception center adopts a hidden wireless charging and noise reduction microphone integrated design, taking into account practicality and solemnity.
User behavior simulation: Use VR technology to restore the scene usage process and capture the interaction details between consumers and furniture. For example, when designing a booth for a chain KTV, the team found that young people like to transform the box into a "temporary stage", so a rotatable handrail with a light strip was added to meet the performance needs and avoid the bulkiness of traditional furniture.
Cultural symbol implantation: For overseas projects, Xingyizhishang conducts in-depth research on local cultural taboos and aesthetic preferences. When customizing furniture for a high-end club in Dubai, the designer combined traditional Arabic geometric patterns with modern minimalist lines, and used special materials that are sand-proof and high-temperature resistant. The final project won a local design award, driving the brand's market share in the Middle East to 25%.
2. Flexible intelligent manufacturing system: Breakthrough of "anti-economy of scale" with small batches and fast delivery
Entertainment venues, government agencies and other customers generally face the pain points of "high customization costs and long cycles", and Xingyizhishang achieves "low-cost personalization" through "intelligent manufacturing + modular design":
Digital production center: In its 6,000 square meters park, the AI scheduling system can match order demand and raw material inventory in real time, compressing the traditional 7-15-day production cycle to 3-5 days. For example, when urgently renovating 200 stores for a chain bar in 2024, the system automatically allocates modular components from warehouses in the southwest region and completes the delivery of furniture for the first 50 stores within 48 hours.
Modular "Lego-style" combination: Core products such as sofas, partitions, and bars are designed with standardized interfaces, and customers can freely combine them like building blocks. The leisure area in the atrium of a commercial plaza has achieved rapid switching of seasonal themes such as "Spring Festival Red" and "Christmas Green" by replacing soft-pack modules of different colors, reducing operating costs by 60%.
Global supply chain collaboration: Establish regional storage centers in Southeast Asia, the Middle East and other places, and build a "3-hour response circle" with local high-quality suppliers. An overseas project needed to urgently add 100 sets of seats due to design changes. The team completed the delivery within 72 hours through local procurement + prefabricated skeletons in the park, avoiding customer losses of more than one million yuan.
3. Long-term value symbiosis: from "one-time transaction" to "scenario ecological partner"
Xingyizhishang's customer repurchase rate is as high as 65%, and its secret lies in "full life cycle service":
Data-driven scenario optimization: Install IoT sensors for key customers to monitor furniture usage frequency, wear parts and other data in real time. A chain KTV found through analysis that 80% of its private room sofa backrests wear the fastest, so it launched a "replaceable backrest module" in a targeted manner, reducing customer maintenance costs by 40%.
Cultural IP joint innovation: Cooperate with the Palace Museum Cultural and Creative Industry, Dunhuang Academy and other institutions to transform traditional cultural elements into modern furniture design language. For example, the "new Chinese style" conference table customized for a government cultural center incorporates mortise and tenon structure and ink painting projection technology, becoming a "cultural business card" in government reception.
Sustainable value commitment: Launch the "old for new" plan, and donate the recycled old furniture to rural schools after refurbishment; at the same time, all products provide a 10-year warranty, which is far higher than the industry average. This move not only wins customer trust, but also helps it obtain B Corp (Benefit Enterprise) certification and form differentiated competitiveness in the overseas high-end market.
4. Case evidence: A "hidden competition" of a government conference table
In 2023, Xingyizhishang participated in the furniture bidding of a national conference center, and its competitors included many internationally renowned brands. In the end, its proposal won due to three details:
Safety design: The table corners are arc-shaped and wrapped with anti-collision silicone to prevent officials from bumping into them when walking;
Intelligent integration: The desktop is embedded with a liftable display screen and a translation system, supporting real-time switching of multiple languages;
Cultural metaphor: The shape of the table legs draws on the "dougong" structure of traditional architecture, symbolizing "support and collaboration", which was highly recognized by the jury.
After the project was delivered, Xingyizhishang received cooperation invitations from 12 provincial government agencies, completely opening the door to the government market.
The ultimate goal of scene adaptation is the adaptation of "people"
From the carnival of KTV to the solemnity of government agencies, from the hustle and bustle of commercial plazas to the tranquility of private clubs, the success of Xingyizhishang is essentially "a deep understanding of people's needs". As its founder said: "We are not selling furniture, but the relationship between space and people." In the wave of transformation of the custom furniture industry from "manufacturing" to "intelligent manufacturing + culture", this Chengdu company is redefining the value boundary of public space with the attitude of "scene adaptation expert".
